zaterdag 29 maart 2008

Wake up and smell the business!


Over the last period, JuniorSenior and yours truly have been chasing potential clients from St Tropez to Milan and this with varied success. One of the main problems we encountered was the extremely long decision making process, sometimes of budgets that were hardly worth waiting for (although EVERY budget for me is worth waiting for) but this week was no different up till the later part of the week, during which all of a sudden everybody seemed to wake up and wanted to get us to work for them. This is a luxury position and we are fortunate to be in this position and therefore gladly accepted a luxury real estate group, a golf and spa resort, a wireless IT provider for yachts and a luxury brand of shoes and if all goes according to plan a prestigious university !

However the result of the bursting pipeline we are now faced with a list of very sharp deadlines and a queue at creative studio but we are not complaining. This what it is all about, hard work and good preparation and now we have to show them that we are the creative and innovative agency that we claim to be. A new challenge but this is the challenge that makes our work interesting and worthwhile.

Maybe in the near future we will install those red ticket dispensers that we had before at the bakery and call our clients… Number 17; Nike, please move through to window number 7. Number 18; Rolex, window number 8 is ready to take care of your adverts. Nah, that would take away the excitement of getting and signing a client! No tickets here, just a crazy Dutchman in a pink rocket …

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