Companies are always obsessed to find the latest trend or fashion item, something everybody likes, something you get a special feeling with, a personal item of desire. They come in all shapes and forms but in many cases there is nothing new under the sun cos its all based on something which has already been desgined before. In marketing terms ...vintage branding.
In the fashion industry you see it all the time but in the automotive industry they know to apply this law very successfully. The Mini Cooper was a legend but not very sexy but it had that special feeling about it. When BMW introduced it, it was sold out very rapidly and everybody wanted one, so no price talks, just pay the full whack! Not many have succeeded in doing this again but now the struggling Fiat brand has looked on their dusty bottom shelves of the design department and woken the old Fiat 500 from the death. They have managed to turn the old version in a funky looking car that will please women (and meeting hunters like me, when looking for a place to park with a too big of a car) and young professionals.
I noticed recently one in black and pimped out in SanRemo and it was quiet a cool looking car!
Although I am not a great fan of the vintage style movement I do think that Fiat has created something that is fun and personal. And to underline the personal side of the car, 'the feel good factor', they have created a funky website that underlines this. With not just some standard features like Wallpaper and Pics but things like the 500-ology, the baby boom feature, message board etc etc
I just signed up for a trial of the 500, cos their biggest challenge will be...how to fit a tall Dutch man in a Fiat 500 ! Keep those tin openers at close range....
Geen opmerkingen:
Een reactie posten