vrijdag 25 januari 2008

A wee Franchise Opportunity


Today the JuniorSenior team had a meeting at Nice Airport with BoConcept. A modern design store that is growing fast. They are originally from Danmark but our now all over the world and expanding rapidly. There growth formula is linked up to a franchise system similar to that of McDonalds only less smelly...

Many of the shops we use on almost a daily base are using the Franchise system to ensure a healthy growth strategy and an interesting option for the franchise owner to make money through the good work of the franchise buyer. It sounds negative but it is really a good way of having your own company and still enjoy the packing of a bigger group in terms of marketing, brand, products, infrastructure.
JuniorSenior its growth strategy is similar and the prime objective is to create the New Generation Advertising Network, covering all major European cities and some of the other overseas ones. Mixing different cultures and multi task skills in what will be the most innovative and result driven advertising network known to mankind.
(I might not sound very objective ...)

But driving back from a meeting in Antibes, I was looking out over the sea, forced by this really old chap driving at turtle speed, and got a familar urge. Meeting after meeting you end up drinking tons of coffee and water but you never have time to visit the little boys room. Furthermore, the seaside of Antibes is not wellknown for its toilets and this made me think of another franchise concept. A toilet themed restaurant, the solution for busy business people. This chain could be called Wee Business restaurants and the design is easy, toilets as chairs, this concept rocks!
So, 30 minutes ago I wanted to copyright the idea and what did my Google engine came up with? Modern Toilet ! A Taiwanese franchise concept that has already 12 themed restaurant where... people are sitting on toilets and food looks like crap (excuse moi) A huge success, number one in growth. Welcome to the wonderful world of franchise, please dont forget to wash your hands after it.

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