Captive audience

As an advertiser you always look for a media with a captive audience. An audience that will adopt your product quickly and that is large enough to sustain growth for many years to come. For some product/companies this is like Utopia, they know it is there somewhere but they will never found it. Communication agencies are the finders, they find solutions for these companies to assist them to a new world called Eureka. A mediaplan is a combined mixed for one client that covers a variety of those media, like for instance radio, presse or television.

Of the utmost importance for agencies is to stay ahead of the game, always on the look out for new things that could lead to a quicker way to...Eureka. Internet is obviously now one of the media we often suggest since it is still growing and being adopted by a huge crowd of people with a world wide appeal. However as of today I can add a new one to this list that recently saw the light in Germany called Etos Television.

The principe of this channel is very simple, for a fee, it will broadcast video obituaries of your late beloved relatives and friends - offering the opportunity to celebrate their lives on satellite television. This will then of course be 'coloured up' with some nice soft music and images of the the Virgin Mary etc.
Apparantly the market is huge, since people always seem to die in the end. Which means over 850,000 people in Germany alone and with 3,4 million people in mourning over those people, you can surely say that it covers the key criteria of a captive audience with growth potential...
Not sure what the going rate for advertising space will be...