French carmaker Citroen has withdrawn an ad featuring a doctored portrait of former Chinese leader Mao Zedong, after complaints it was an insult.
In the ad, carried in Spanish newspaper El Pais, Mao scowls at a hatchback.
"It's true, we are leaders, but at Citroen the revolution never stops," reads the text below the portrait. Citroen has since apologized for this.
Lots of free publicity and quiet a different approach from Citroen that is trying some more tricky ways of promoting their cars.
For once a French carmaker that dares, I can appreciate that!
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